Challenges for NJ

The media industry is developing rapidly. Never has the pace of change been faster and never has so much been published on so many media platforms. More members are joining the Norwegian Union of Journalists and more journalists are working in the Norwegian media than ever before.

The changes that are taking place pose a number of challenges for NJ that must be faced.

Diversity or uniformity?

NJ believes that diversity of ownership and diversity of media content are closely linked. More and more media are being concentrated on fewer hands.


NJ works to influence media owners to base their ownership on publicistic values and editorial independence. Uniformity must not displace diversity.

Working skills and transparency

High editorial quality is essential if the media is to fulfil its role in society. The need for competence and expertise in the media and among individual journalists is increasing. NJ helps to ensure that journalists are offered the kind of training they need.


NJ also works for openness and transparency wherever power is exercised and to further develop the media Code of Ethics. NJ shall be the driving force for strengthening and protecting the Code of Conduct through the Press Association and the Complaints Commission.

A strong union

NJ’s secretariat employs a staff of 20, among them experienced journalists and lawyers. They assist members and union representatives on all levels in matters great and small.


The secretariat works to promote members’ interests by negotiating collective agreements to secure members the best possible pay, pensions, copyright and working conditions in general.


The Norwegian Union of Journalists is a strong organisation because Norwegian journalists see the value of membership. A powerful and diverse NJ is the key to our ability to influence journalism and ethics. A strong NJ also assures the rights of the individual journalist to decent pay and working conditions.


Elin Floberghagen


The Norwegian Union of Journalists